Monday, September 13, 2021

Container Lines Expanding Services Beyond Sea Freight: Alert for Forwarders and Shippers

Container lines versus forwarders. Vertical integration. Fewer players in supply chains. Does it qualify as disintermediation? How ugly can this get? Ocean carriers moving in on forwarders land side business.

Things are changing. Maersk and the big guys are moving in on forwarders territory. What will be interesting is which carriers do not do it--to protect their large forwarder account base--or too timid.

For carriers, it is a growth opportunity knowing there is only so much they can do with sea freight.

For shippers, it can present fewer players in supply chains and the benefits that can produce.

For forwarders, it is not a time to complain. It is a time to develop a strategy and execution plans to compete in this reality.

All this focuses more on shipper supply chains and less on standalone logistics services. It will be about where and how logistics fits into supply chains.  Not the other way around.

Carriers 'moving in' on landside services could push forwarders out of business - The Loadstar