Supply Chain Management and Logistics Blog. Posts are about end-to-end supply chain management and logistics in a time of challenging disruption. Tom provides leading supply chain management and logistics consulting and advisory assistance based on real-world experience. He brings authority and domain expertise to clients. Email Tom at: tomc@ltdmgmt.com Check Tom's profile at: https://www.linkedin.com/in/tomcraig1/
Thursday, June 28, 2018
CPG MANUFACTURERS AND SUPPLY CHAIN STRATEGY
CPG Manufacturers need a supply chain strategy to complement their omnichannel strategy and to drive e-commerce success. It is about the new selling reality and supply chain velocity, not just shipping truckloads to customer warehouses. It should be more than reactionary--copying what others do. Create a leadership role in its market and product category. Become a channel leader. That increases value and sales to both retailers and end-use customers. #CPG #manufacturing #SupplyChainManagement #strategy #retail #SupplyChainVelocity #ecommerce
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