Brick-and-mortar firms try dealing with the evolving role of e-commerce and omnicommerce. The results are similar to their regular actions as to differentiation. They do not understand the problem of continuing to use their same-old supply chains. Even firms that are just e-commerce do not understand the immediacy requirement and the new supply chain that drives it.
We are looking at a new paradigm for selling and for supply chain management.
No comments:
Post a Comment