MACY'S, SAME-DAY DELIVERY

Macy's recognizes E-commerce Immediacy and what Amazon is doing with the New Supply Chain.

Macy's expands same-day delivery

August 3, 2015    Last updated: Monday, August 3, 2015, 3:49 PM

By MELANIE ANZIDEI and JOAN VERDON

Staff Writer | 

The Record

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Mark Lennihan

In this Nov. 21, 2013 photo, with the Empire State building in the background, the Macy's logo is illuminated on the front of the department store in New York.

Macy's Inc., owner of Macy's and Bloomingdale's stores, is expanding same-day delivery services after a successful pilot program that picked North Jersey as one of its first test markets.
Macy's delivery partner, Deliv - which uses an Uber-style business model for deliveries - has added nine new markets, allowing for Macy's to expand its same-day deliveries. Deliv also delivers for other retailers, and has been making deliveries out of Willowbrook and Paramus Park malls since last fall.
Macy's, like other retailers, is trying to compete more effectively against Amazon and other e-commerce retailers by giving customers more options for online ordering and same-day delivery. Winning at that game is crucial for traditional retailers such as Macy's to survive in the digital age, most retail analysts believe.
Macy's said Monday that same-day delivery services of online orders will be expanded to nine new regional markets, including New York City and western Long Island. Service in all of the new regions except New York City will begin this month. New York City service will begin in October. The service will cost customers an additional flat rate of $5 above standard shipping fees.
"When we piloted same-day delivery in eight markets initially last fall, we learned that our customers appreciate the additional option of having their purchase brought to their home or office in a matter of hours," said R.B. Harrison, chief omni-channel officer at Macy's, in a statement.
The same-day services are powered by California-based delivery provider Deliv, which works in collaboration with major mall owners such as General Growth Properties, which owns Willowbrook and Paramus Park malls, Westfield, which owns Westfield Garden State Plaza, and Simon Property Group, which owns The Shops at Riverside.
North Jersey was one of eight regions picked by Deliv for the first expansion of its technology- and mall-based delivery program, which was launched in California in 2012.
Last holiday season, Willowbrook Mall in Wayne, and selected stores at Paramus Park and Westfield Garden State Plaza in Paramus offered same-day delivery of online or in-store purchases through Deliv.
With the addition of these new markets, the company now offers same-day services in 17 markets: Atlanta, Boston, Dallas, Honolulu, Las Vegas, Miami/Fort Lauderdale, New York City/Western Long Island, Orange County in California, Philadelphia, Chicago, Houston, Los Angeles, Northern New Jersey, San Francisco, the Bay Area, Seattle and Washington, D.C.