3PLs struggle with a value proposition. They talk about cheap rates, some great technology, or something else that really is about them. They lack a customer-centric value proposition. 3PLs should use supply chain management to develop a unique selling proposition--and differentiate from the commodity service competition. The questions are--
1) why don't 3PLs have a realy value proposition?
2) why don't 3PLs use supply chain management to create a winning value proposition?
LTD Management know supply chain management and how to use it to build competitive differentiation.
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