Friday, December 8, 2017

SOME E-COMMERCE REALITY / FAUX OMNICHANNEL

Walmart seems to be the only serious e-commerce player, besides Amazon.  Too many retailers and manufacturers are playing pretend e-commerce.  No serious commitment to satisfying customer expectations and to transforming their supply chains to drive success.   They are content with getting some orders while complaining about Last Mile costs.  Faux Omnichannel.  Any wagers on what Amazon and Walmart do to their long term online activity and presence?  They do not practice "in for a penny; in for a pound".




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