Value-added service or what customers want? 3PL work based for pricing and profit success. Along comes this with its high demand volume and nonlinear work flow. Something has to give. Customer needs/service or pricing #etailers will pay to 3PL.
https://www.wsj.com/articles/sorry-wrap-it-yourself-say-overwhelmed-online-shops-1513878410?mod=djemlogistics
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