Amazon did not create e-commerce. They did what any retailer or manufacturer could have done--but did not--because of myopia. BigA is not limiting itself because of logistics costs from 100+ year old accounting practices--they focus on the supply chain. Fresh thinking. Not trying to imitate.
https://theloadstar.co.uk/retailers-try-copy-amazons-delivery-system-will-cease-trade/?utm_source=The+Loadstar+daily+email&utm_campaign=242a38fb26-EMAIL_CAMPAIGN_2018_02_02&utm_medium=email&utm_term=0_c4570e43d4-242a38fb26-153458185
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