Supply Chain Management and Logistics Blog. Posts are about end-to-end supply chain management and logistics in a time of challenging disruption. Tom provides leading supply chain management and logistics consulting and advisory assistance based on real-world experience. He brings authority and domain expertise to clients. Email Tom at: tomc@ltdmgmt.com Check Tom's profile at: https://www.linkedin.com/in/tomcraig1/
Sunday, June 8, 2014
3PL UNIQUE SELLING PROPOSITION
There is a fundamental flaw with a Unique Selling Proposition. There is nothing unique about "selling" proposition. It is not customer centric. It should be a Unique Buying Proposition. Why should a customer use you? What sets you apart from the herd of competitors? And it is not about cheap rates, great service, and other bravado. How does he and his company benefit?
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