Amazon Unveils One-Hour Delivery Service
Program Is for Prime Customers in New York, Includes Over 25,000 Products
The service, which promises delivery in as little as an hour in New York between 6 a.m. and midnight, will expand to other cities next year, the company said.
Amazon will charge $7.99 for delivery within an hour, with two-hour delivery being free. More than 25,000 items are eligible under the Prime Now program, which is only available to customers who pay $99 for the annual Prime membership.
The e-commerce giant had been testing the service with bike messengers for at least a few weeks from a building in midtown Manhattan, opposite the Empire State Building. Seattle-based Amazon has leased the entire building, once the site of a department store, for 17 years to house office space as well as merchandise.
After downloading the Amazon Prime Now mobile application, customers can search for the items they need and order them through the app. Amazon then dispatches a bike messenger with the goods to the customer’s door.
Several analysts who tried out the service on Thursday said they got their orders in less than an hour.