Tuesday, December 23, 2014


Amazon is a leader with e-commerce.  This program ups the ante for competitors as to immediacy.  And what about those companies who think shipping orders that take many days is e-commerce?  And those firms who do not have a well managed supply chain to drive the new supply that is required for the new e-commerce?

Amazon Unveils One-Hour Delivery Service

Program Is for Prime Customers in New York, Includes Over 25,000 Products

The planned site of Amazon’s store, on 34th Street, will be the a delivery hub for New York City. ENLARGE
The planned site of Amazon’s store, on 34th Street, will be the a delivery hub for New York City. Keith Bedford for The Wall Street Journal
Amazon.com Inc. rolled out its Prime Now quick-delivery service on Thursday, starting with one zip code in Manhattan.
The service, which promises delivery in as little as an hour in New York between 6 a.m. and midnight, will expand to other cities next year, the company said.
Amazon will charge $7.99 for delivery within an hour, with two-hour delivery being free. More than 25,000 items are eligible under the Prime Now program, which is only available to customers who pay $99 for the annual Prime membership.

The e-commerce giant had been testing the service with bike messengers for at least a few weeks from a building in midtown Manhattan, opposite the Empire State Building. Seattle-based Amazon has leased the entire building, once the site of a department store, for 17 years to house office space as well as merchandise.

The service, first reported by The Wall Street Journal, is relatively simple to use with a mobile device.
After downloading the Amazon Prime Now mobile application, customers can search for the items they need and order them through the app. Amazon then dispatches a bike messenger with the goods to the customer’s door.
Several analysts who tried out the service on Thursday said they got their orders in less than an hour.