Thursday, March 26, 2015


Amazon continues to set the benchmark worldwide.

Amazon to take kirana stores online

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MUMBAI: E-commerce major Amazon is taking your neighbourhood kirana store online. The e-tailer is launching an express delivery platform in partnership with mom-and-pop stores, calling it Kirana Now. Starting first in Bengaluru on a pilot run, Amazon intends to scale this up nationally, a senior executive from the Seattle-headquartered company said.

Talking exclusively to TOI, Amazon India's country head Amit Agarwal said Kirana Now is an India-specific innovation built particularly for the local market. This is a by-India, for-India service. "We want to provide maximum convenience to customers when shopping for their everyday needs and enable them to shop from the ecosystem of their local stores on their mobile phones and get things delivered when they really need it," Agarwal said.

Grocery e-tailing has till now been confined largely to vertical players like Big Basket with the bigger horizontal e-tailers focusing more on electronics and apparel. Hyper local delivery apps like Grofers, modelled on the likes of Instacart and Postmates, have also tied up with grocery stores to facilitate their deliveries.