Tuesday, January 19, 2016

ALIBABA EXTENDS ITS ABILITY TO SERVE CUSTOMERS IN EUROPE

Danish, Swedish post offices cooperate with Alibaba

Monday 18 January 2016 | 09:56 CET | News
PostNord Denmark said it is cooperating with the Alibaba Group to make it easier and cheaper for Danish and Nordic e-retailers to reach affluent Chinese consumers. Their agreement gives PostNord the right to establish a Nordic platform on the shopping portal Tmall Global. China has about 350 million consumers who shop online, and Alibaba Group is the biggest e-commerce player, said PostNord’s head of eCommerce and Logistics, Peter Kjaer Jensen.
Alibaba country manager for the UK/Ireland and Nordic region, Amee Chande, said Danish and Nordic brands will now be exposed to the more than 100 million Chinese consumers who visit its platform. The Nordic platform is particularly suited to companies that are not yet established in China or that want to broaden their e-commerce target group to include Chinese consumers as well. PostNord Denmark has been working for some time with China Post, whose portal ule.com served as a gateway for numerous Danish e-retailers.
PostNord was established in 2009 through the merger of Post Danmark and Swedish mail operator Posten. The parent company, PostNord AB, is a Swedish public limited company. PostNord is owned 40 percent by the Danish State and 60 percent by the Swedish State. Voting rights are held 50-50.