SELLING EVOLUTION AND SUPPLY CHAIN REVOLUTION

SELLING evolution and NEW supply chain revolution

--A Perspective for Manufacturers, Retailers, and Logistics/Transport Providers--

What began as retail e-commerce selling has escalated to disruption and chaos with order delivery velocity.  Faster. Faster. Speed is the new competition.  And that speed is driven by the new supply chain management. 

How are you doing with all this?

Change alert for the New Reality:

RETAILERS AND MANUFACTURERS

·        Omnichannel is about duality—as to ways to sell and deliver to customers.

·        E-commerce has been the selling game-changer driven by its perfect order delivery velocity.

·        Manufacturing omnichannel duality is selling to customer intermediaries and selling direct to customers.

·        Online has given customers power and elevated their expectations.

·        Customers want perfect orders, order delivery velocity, and no stockouts, regardless of the channel.

It   It has expanded from B2C/DTC to B2B. 

It   It has moved across industries, markets, and the world.

SUPPLY CHAIN MANAGEMENT

• The supply chains of leaders are strategic and weaponized.
• Omnichannel for manufacturers and retailers highlights the non-linear complexity of supply chains.
• Perfect order delivery velocity is driven by strategic supply chain management with its end-to-end velocity.
• Emphasis is shifting to the total supply chain, not its logistics functions.
• The selling duality also requires supply chain duality. The one-size-fits-all, monolithic supply chain is gone.
• Greater emphasis is needed to the upstream supply chain where product flow starts.
• Downstream supply chain management is order fulfillment and more.  It includes deliver to, deliver how, and network alignment.
• The new supply chain has a new structure as to process, technology, and organization.

LOGISTICS SERVICE PROVIDERS

• Supply chain management transformation and changes mean logistics changes.
• Analyze how you fit or do not fit in the new supply chain world with its embedded velocity requirement.
• Assess how you complement the imbedded, new supply chain requirement of velocity.  This means a new role.
• Logistics providers need to transform for what is happening. For starters, think SCMaaS and 3PSCM.

In all the above, those who do not change risk being left behind. Leaders and laggards. It is not unrealistic to say that as you read this, change has happened.  That is the revolution.

For more on supply chain management and logistics, go to www.ltdmgmt.com