Thursday, May 21, 2015


Brick-and-mortar firms try dealing with the evolving role of e-commerce and omnicommerce.  The results are similar to their regular actions as to differentiation.  They do not understand the problem of continuing to use their same-old supply chains.  Even firms that are just e-commerce do not understand the immediacy requirement and the new supply chain that drives it.

We are looking at a new paradigm for selling and for supply chain management.