E-commerce changes that dynamic. Online sales bring names and addresses for customers. Patterns of buying can be developed.
Even more, selling in stores versus online requires a new supply chain. Setting aside space in a warehouse to ship these orders is not enough.
E-commerce is a disruptor to the old ways of selling and servicing. It is a new paradigm for selling and for supply chain management.
Retailers must recognize the new selling and supply chain paradigm on E-Commerce Immediacy. This means it is about the customer--not the retailer--and is about the customer experience.
New thinking is needed. How does making a customer come into a store to pick up his order make a customer experience?
- Specialty retailing
- Mass merchandiser
- Name brand
- Private label
There is the new supply chain that drives e-commerce immediacy and creates a blue ocean strategy using the new supply chain management.
Out with the old. In with the new.