Global flows in a digital age
April 2014| byJames Manyika, Jacques Bughin, Susan Lund, Olivia Nottebohm, David Poulter, Sebastian Jauch, and Sree Ramaswamy
Globalization reconsidered: What global flows mean for countries, companies, and citizens
Our research finds that such flows matter for global GDP growth. Today, we estimate, they add between $250 billion and $450 billion to it every year, or 15 to 25 percent of the total. In addition, we find that countries with a larger number of connections in the global network of flows increase their GDP growth by up to 40 percent more than less connected countries do. The penalty for being left behind is rising.
MGI’s new Connectedness Index ranks 131 countries on total flows of goods, services, finance, people, and data and communication, adjusting for country size (exhibit). The index shows that developed economies remain more connected than emerging ones: Germany tops the list, followed by Hong Kong and the United States. Emerging economies are less connected to global flows, but some are climbing up the ranks rapidly: Morocco and Mauritius gained 26 places and 28 places, respectively, between 1995 and 2012—the largest increases in our index. Saudi Arabia rose 19 places, reflecting the rising value of oil exports and the recycling of oil wealth into global financial markets. India gained 16 places in this period, thanks to growth in services flows, and Brazil jumped 15 on the strength of expanding services and financial flows.
The spread of the Internet and of digital technologies is transforming all types of flows and creating new ones. Global online traffic across borders grew 18-fold between 2005 and 2012, and could increase eightfold more by 2025. Digital technologies, which reduce the cost of production and distribution, are transforming flows in three ways: through the creation of purely digital goods and services, “digital wrappers” that enhance the value of physical flows, and digital platforms that facilitate cross-border production and exchange. The enormous potential impact of digitization is only beginning to emerge. Consider that international Skype-call minutes grew to 40 percent of the present level of traditional international calls in just a decade. Or that cross-border e-commerce has grown to represent more than 10 percent of trade in goods in less than a decade.
The network of global flows is expanding rapidly as emerging economies join in. Rising incomes in the developing world are creating enormous new centers of consumer demand, global production, and commodities trade, as well as sending more people across borders for business and leisure. Existing routes of flows are broadening and deepening and new ones emerging as more countries participate. Developing economies now account for 38 percent of global flows, nearly triple their share in 1990. South–South goods flows between developing countries have grown from roughly $200 billion (6 percent of goods flows) in 1990 to $4.2 trillion (24 percent) in 2012. For more, see the slideshow “The expanding network of global flows.”
Not only more countries but also more players are participating in global flows. Governments and multinational companies were once the only actors involved in cross-border exchanges. But today, digital technologies enable even the smallest company or solo entrepreneur to be a “micromultinational,” selling and sourcing products, services, and ideas across borders. Individuals can work remotely through online platforms, creating a virtual people flow. Microfinance platforms enable entrepreneurs and social innovators to raise money globally in ever-smaller amounts.
We now take for granted that we live in an interconnected world, but a closer examination of a broader range of global flows reveals a more complex and rapidly expanding web of connections than is commonly understood. The landscape now offers more entry points to a far broader range of players than it did in the past. Not only the largest global companies and investors but also emerging countries, small businesses, and even individuals and entrepreneurs can play a larger role. For participants of all types—countries, cities, businesses, governments, and individuals—participating in global flows offers major economic opportunities. But smart strategies and policies will be needed to take full advantage—and to avoid being left behind.