Monday, October 13, 2014

GLOBAL ECOMMERCE / MULTICHANNEL & NEW SUPPLY CHAIN, AMAZON


I think there is a great opportunity to take multichannel global.  It will be done in steps depending on customs and other regulations.  But it is coming.  The question is how will companies go after and achieve it?  Using the same old-same old practices?  Or by adapting to the new supply chain paradigm that we see? 
Too many companies have visions of such businesses but no vision on how to use supply chain management to achieve it.  That is why I say same-old.  Ecommerce and multichannel are exactly about supply chain management--PERIOD.
Amazon and few others will likely play in the new supply chain global multichannel business.  Others will try to emulate it by trying to copy what the others do.  Those who copy will struggle.